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Social Media Marketing

Request

To who it may concern,

My group and I are studying a Management BSc and are conducting a project on the potential benefits of social media marketing campaigns on university students, concerning subjects such as binge drinking, and sexually transmitted diseases, as well as others. We would very much like your help in providing us with as much information as possible on the following questions:

  1. What marketing campaigns are you currently running and through what media (tv ads, billboards, leaflets etc)?
  2. How much is the total marketing budget for these campaigns?
  3. What is the total marketing budget for the your SHA this year?/What is the total marketing budget of the NHS in general for this year?
  4. Has this marketing budget changed from previous years?
  5. In light of the NHS cutbacks due to take place in the near future, is the marketing budget set to decrease?
  6. Have any marketing campaigns been launched using social media such as facebook, twitter, or youtube?
  7. Is social media an avenue that the NHS/ YOUR SHA are thinking of pursuing for future marketing campaigns?

 

I would be extremely grateful if you get back to me as soon as possible.

Our Response

I refer to your email requesting information in respect of social media marketing.

I can confirm in accordance with S.1 (1) of the Freedom of Information Act 2000 (FOIA) that we do not hold all of the information that you have requested.  However, I will address each of your queries in turn:

1.    What marketing campaigns are you currently running and through what media (tv ads, billboards, leaflets etc)?

  • NHS East Midlands is not currently running any marketing campaigns.

 2.    How much is the total marketing budget for these campaigns?

  • Not applicable – see above.

3.    What is the total marketing budget for the your SHA this year?/What is the total marketing budget of the NHS in general for this year?

  • The Strategic Health Authority does not have a dedicated marketing budget.

4.    Has this marketing budget changed from previous years?

  • Please see the answer at Question 1 above and Question 5 below.

5.    In light of the NHS cutbacks due to take place in the near future, is the marketing budget set to decrease?

  • NHS East Midlands does not have a dedicated marketing budget. Any marketing spend that occurs is dependent upon Department of Health or regional East Midlands health priorities. As a result it can rise or fall according to changing needs.

6.    Have any marketing campaigns been launched using social media such as facebook, twitter, or youtube?

  • No marketing campaigns have been launched using social media such as Facebook, twitter, or YouTube.

7.    Is social media an avenue that the NHS/ YOUR SHA are thinking of pursuing for future marketing campaigns?

  • Not at present.

I hope that this information is of use.  If you are dissatisfied with the way in which we have dealt with your request you can ask us to review our decision by writing to:-

Mr Moosa Patel
Director of Corporate Affairs
NHS East Midlands
Octavia House
Interchange Business Park
Bostock's Lane
Sandiacre
Nottingham
NG10 5QG

If at the conclusion of any review you remain dissatisfied you may complain to the Information Commissioner who can be contacted at:-

The Office of the Information Commissioner
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF